What is Professionals? 

Professionals is a franchise real estate services company that provides services, support, tools and training to its franchisee broker members.

Professionals, as a company and concept was founded in 1975 in Brisbane, Australia by a group of twelve brokers who sought to develop a shared company that would provide the tools and support that they needed to practice their business and that they were obtaining on their own individually. Through sharing the cost of providing tools and support, they believed that they could provide superior products at a fraction of the cost for similar or inferior products purchased as individuals in the marketplace. From that beginning, the company has grown to over 350 members throughout Australia, New Zealand and nearby countries. Because Professionals is a member owned company and brand it has stayed completely focused on the needs of it customer members and this focus has, in large part, contributed to its success.

Professionals opened its US offices in Scottsdale, Arizona in June 2011. The decision to open this brand in the United States was a result of the vision of the companies Executive Chairman, Glyn Morgan. After nearly five years of visiting the market and actively engaging with the US real estate industry, including its members and leaders, Morgan felt that there was a very clear opening for the kind of value here that Professionals brings to its members in Australia. In the US, Morgan observed a very price driven model for real estate brands.  This model split itself into two fundamental versions: low cost for low value and high cost for supposedly high value. Morgan’s experience with Professionals in Australia was that of providing value competitive with that provided in the highest percentile offered by the best brands but at a cost competitive with the lower half of the cost spectrum.  The result was and is the best value brand in the industry. This concept has been developed, refined and proven over thirtyfive years in Australia and it is now launching here in the United States.